Audible Original: The Faraway
Audible is an online audiobook service, hosting a wide variety of both fiction and non fiction audiobooks. As part of D&AD New Blood, they set a brief to create a visual system for a new Audible Original Title, The Faraway.
Problem
The Faraway is a fantasy adventure fictional audiobook for 18-34 year olds with no children. The brief required certain online assets, such as app banners, as well as various Out of Home branding and marketing material.
Solution
The branding I created aimed to emulate the feeling of a faraway unknown world within our normal lives. This was done through the galactic theme of the online assets, and then extended into real life take-overs in commonly used areas in public transport.
The next gallery of images are examples of branding material across several different settings. It also demonstrates the ways in which this can be extended, into full train station take overs.
